Exponential Sales

Social Transformation : 2018

This is the year that organizations globally will turn the corner on “Social”. What does this mean? This is the year that those stragglers still critical of this evolution will finally realize it’s not a fad or another… Read More

Unfreeze/Refreeze: A Simple Change Model for Social Selling

The unfreeze/refreeze model is one of the simplest models for understanding organizational or social change.  Kurt Lewin developed it; a physicist turned social scientist.  Because of his professional background, he used physical science analogies to help explain social… Read More

You’re the Problem!

  By now it is abundantly clear and very well established that buyer behaviour has radically changed. It is equally clear that traditional advertising and lead generation techniques are no longer effective. So why are organizations so slow… Read More