Exponential Sales

Unfreeze/Refreeze: A Simple Change Model for Social Selling

The unfreeze/refreeze model is one of the simplest models for understanding organizational or social change.  Kurt Lewin developed it; a physicist turned social scientist.  Because of his professional background, he used physical science analogies to help explain social… Read More

What’s so important about content, anyway?

People buy from people. Ok, i’m getting to the point too quick, but stick with me. That statement should be enough to explain why content is so important, but for many we need to look at the whole… Read More