Exponential Sales

Unfreeze/Refreeze: A Simple Change Model for Social Selling

The unfreeze/refreeze model is one of the simplest models for understanding organizational or social change.  Kurt Lewin developed it; a physicist turned social scientist.  Because of his professional background, he used physical science analogies to help explain social… Read More

Cold Call Disconnect

Get Social or Say Goodbye

Using social media to deliver great customer service is no longer an option — it’s a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are… Read More