Exponential Sales

Social Transformation : 2018

This is the year that organizations globally will turn the corner on “Social”. What does this mean? This is the year that those stragglers still critical of this evolution will finally realize it’s not a fad or another… Read More

Vinyl Records or Music Streaming – Cold calls or Social Selling

I am an avid collector of vinyl records. I have had a fascination with them since I first started collecting in the 1960’s. I was working for a rail company as a Redcap (carrying customer baggage for them),… Read More

Unfreeze/Refreeze: A Simple Change Model for Social Selling

The unfreeze/refreeze model is one of the simplest models for understanding organizational or social change.  Kurt Lewin developed it; a physicist turned social scientist.  Because of his professional background, he used physical science analogies to help explain social… Read More

What is “Social”? And why don’t we “Get it”?

From the organizations perspective, Social is the empowerment of all of our people to communicate far beyond our brick and mortar walls. Social is, in fact, communication. Whether we are simply choosing to ignore it’s power and impact,… Read More

Gone in 1.3 seconds

Originally Posted on Social-Experts.net by @Alexander_Low || @DigitalLeadersA I was at the Insurance and innovation disruption event a few months ago and Nicola Day from Facebook shared this stat : “You have 1.3 seconds to engage someone with content before they thumb… Read More