Exponential Sales

I Don’t Understand It, Every Year Our Sales Pipeline Shrinks

I was speaking with a new client recently who was totally perplexed by the fact that his team’s sales pipeline has declined for a third year in a row. More important, their sales had declined for a third… Read More

The Chartered Professional Accountants of Canada Get It!

Chartered Professional Accountants of Canada (CPA) has just released a TV spot intended to position CPAs as valuable assets to businesses heading into uncharted territory. The spot, entitled “Record Label,” takes viewers back to the 1990s, on the… Read More

Are You a Nowhere Man in the World of Social Selling?

The year was 1965 and John Lennon wrote the song Nowhere Man, which was an introspective about his life at that time. He was asking himself; “Where am I going?” Where am I going is a question all… Read More

Does Social Selling mean never picking up the phone again?

This is one of the most asked questions we get and deserves a proper answer. So here it is. No!!   The idea that the entire sales process is now conducted online is simply a fallacy (That should… Read More

Social Transformation : 2018

This is the year that organizations globally will turn the corner on “Social”. What does this mean? This is the year that those stragglers still critical of this evolution will finally realize it’s not a fad or another… Read More

Vinyl Records or Music Streaming – Cold calls or Social Selling

I am an avid collector of vinyl records. I have had a fascination with them since I first started collecting in the 1960’s. I was working for a rail company as a Redcap (carrying customer baggage for them),… Read More

It’s Really, Really Cold Here

I was listening to a discussion recently about how cold it can get in Winnipeg, Canada in the winter. It’s true, Winnipeg is one of the coldest cities on the planet. The temperatures in the winter will reach… Read More

Unfreeze/Refreeze: A Simple Change Model for Social Selling

The unfreeze/refreeze model is one of the simplest models for understanding organizational or social change.  Kurt Lewin developed it; a physicist turned social scientist.  Because of his professional background, he used physical science analogies to help explain social… Read More

Is your website your best salesperson?

This is one of the key questions we ask clients as they begin their journey into the world of “Social” and social sales. While our sales teams should be leading the way, our organizational online presence is still… Read More

Cold Call Disconnect

Get Social or Say Goodbye

Using social media to deliver great customer service is no longer an option — it’s a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are… Read More